new FASHION store concept
opening 2027
westfield, london
Delivering personalisation and profit with service at scale
Where your brand HIRES our FULLY MANAGED, ‘WHITE LABEL’, 5,000 sq ft STORE.
Book YOUR PEAK TIME within this PRIME LOCATION.
NO LEASE LIABILITY or SET-UP COST.
WHERE EVERY CUSTOMER EXPERIENCES our ‘One to One’ personal styling and outfitting service.
why my secret stylist?
Stop losing customers and turnover! We know every customer who walks into a store has a strong intent to purchase. Yet the current design of fashion retailing leaves this down to chance.
My Secret Stylist has fixed this physical ‘shop flaw’ with a new concept that focuses on the customer and is designed to bring back ‘SERVICE THAT GENERATES SALES’. At the point when it really matters.
That’s not only UNIQUELY PERSONAL, but also STREAMLINED and SIMPLIFIED operationally, avoiding the complexity and inefficiencies of traditional fashion outlets.
Which means we do wonders for your margins!
What’s more, there are NO INTEGRATIONS required.
get personal & profit
My Secret Stylist’s store operation is UNLIKE ANY OTHER. We focus on giving every customer who books or walks in a TRULY PERSONAL service and EXPERIENCE.
Underpinned by our proprietary technology in PERSONAL STYLING, we rapidly MATCH THE RIGHT PRODUCTS to each customer. Including upselling via our UNIQUE OUTFITTING tool.
Critically, alongside our bespoke store design, we are data and automation driven to deliver our service ACCURATELY and CONSISTENTLY, AT SCALE. So, you MAXIMISE turnover and PROFITS – both on the day and well into the future.
For example, by combining our product and customer data sets, you can MORE THAN HALVE YOUR ONLINE RETURNS.
SETTING A NEW STANDARD FOR FASHION RETAIL
My Secret Stylist generates 4x TURNOVER and 4x ROI compared to traditional fashion store formats.
Where you NEVER MISS A SALE AT PEAK. Where you AVOID DEAD TIME cost which drains your profits. Where there is NO LEASE TIE-IN and all the financial flexibility this entails.
To cap it all? This is a STANDALONE solution. So, it’s an easy decision for your brand without the management hassle normally associated with a new store opening.
You SIMPLY PROVIDE STOCK and PAY A FIXED FEE. We do the rest!
Standout from the crowd
Beyond our human led, digitally empowered ‘121’ service in store, our entire shopfront is an eye-catching HIGH RESOLUTION digital screen.
Practical because we change the brand every 4 weeks, but primarily to give your brand STANDOUT APPEAL. One which attracts eyeballs and drives footfall.
We work with your creative and visual merchandising teams to develop digital displays which BEAUTIFULLY CONVEY YOUR BRAND and collections better than any other shopfront, SETTING YOU APART.
This is arranged well in advance of your slot, so you UTILISE THE CREATIVE ACROSS ALL YOUR SOCIALS. Designed to secure advanced bookings that optimise daily turnover and MAXIMISE YOUR MEDIA COVERAGE benefit.
Noting, TWELVE OTHER BRANDS are similarly promoting the store concept with the COMPOUNDING ADVANTAGES this provides.
If you’re investing in AGENTIC COMMERCE, our store concept is perfect. As our highly personalised and CONCENTRATED EXECUTION triggers all the necessary engagement loops that push your brand to the TOP OF AGENT RANKINGS. Right at the time when it matters most.
COMPARE US?
Whether you have your own dedicated stores, or you primarily sell online or mix that with the support of traditional department stores, or you distribute via wholesale, or perhaps you already invest in ‘pop-ups’, we recommend you directly compare commercial matters with My Secret Stylist.
Our online platform GENERATES SIGNIFICANT TURNOVER all year around and well beyond your 4 week store slot. What’s more? We take ZERO COMMISSION and direct shoppers to your own website. An attribution that can be perfectly measured and you can directly compare ATVs and return rates versus your company online metrics.
The good news is we’re NOT AN ‘EITHER / OR’ decision. As WE COMPLEMENT your existing activities, rather than replace or require internal changes.
You also benefit from a dozen other brands promoting the concept, alongside ourselves and the landlord. We will introduce you all each other in order to share learnings and optimise your results.
We don’t think you’ll find a MORE COMPELLING, LEAST COMPLICATED and ‘easier to measure’ return on your investment.
GET IN CONTACT
Let’s speak soon.
To arrange your VIP invitation to an exclusive event with our blue chip partners in January, followed by our Westfield ‘womenswear’ proof of concept in Q1 2027.
Bookings for our Westfield store will commence thereafter. On a ‘first come / first served’ basis.
Email business@mysecretstylist.co.uk to secure your invite and to arrange a confidential chat.
in SUMMARY
My Secret Stylist is an AI-powered fashion retail concept that delivers ‘personalisation at scale’ via physical stores as a hire-by-slot (fixed fee), ‘white label’ model, allowing a fashion brand to occupy prime retail space, also at scale, just for their seasonal peak, without long-term lease liability or dead (unprofitable) time associated with having a dedicated ‘all year round’ store.
This includes a Hi-Res digital screen shopfront with a unique instore operation that streamlines both the customer and clothing journeys.
Resulting in a store that delivers a unique ‘one to one’ service to every customer and more than doubles brand turnover, yet in half the equivalent footprint of normal flagship stores. Equating to much better margins and brand profits.
The company’s proprietary AI technology is specifically designed for the fashion sector and our USP is accuracy from the ‘first point of contact’. Which is a critical moment for any brand seeking sustainable growth, as this is where physical retail is broken – namely the 80-85% of customers who leave store empty handed.
My Secret Stylist wins trust, relevance and loyalty for your brand – from that first engagement.
Enhanced further by our unique online platform that’s designed to maintain and grow your relationship and customer lifetime values – well beyond your store execution.
Uniquely we own no stock. We own the store lease, directly employ and train staff and our tech underpins the highly efficient way we operate. Productivity gains are 4-6x multiples with equivalent average sales per sq foot at a market leading £2.5k-£3k per annum in fashion retail.
An attractive benefit to brands beyond the enhanced profits, is that this is a STANDALONE solution requiring no integrations or disruption to a brand’s ‘business as usual’.
As such, a straightforward decision for any boardroom, supported by a very clear business case where the ROI is refreshingly transparent and easy to measure.
By example, a flagship store typically takes 2.5 yrs to begin generating a ROI. This concept creates profits within 2.5 weeks.
My Secret Stylist, is a U.K. based company, with plans to open this unique format across all the major shopping locations globally. We start in London in 2027.
DON’T MISS OUT
Get in touch to arrange your VIP invitation to an exclusive event with our blue chip partners in January, followed by our Westfield ‘womenswear’ proof of concept in Q1 2027.
Bookings for our Westfield store will commence thereafter. On a ‘first come / first served’ basis.